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Interview with the designers of the up! | Volkswagen

The up! displays Volkswagen’s typical design features in a highly modern interpretation. In our exclusive interviews exterior designer Marco Pavone and interior designer Jan Haacke give insight into their work.

Small is great! The up!

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Der up! ist typisches Volkswagen Design in modernster Interpretation. Exterior-Designer Marco Pavone und Interior-Designer Jan Haacke geben im Interview exklusive Einblicke in Ihre Arbeit rund um den einzigen Volkswagen seiner Klasse.

Klein ist groß! Der up!

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  • Leupiiii
    September 5, 2011

    this car is sooo ugly!

  • ilduce88
    September 13, 2011

    Nice but… the opener has that "new" function in the 10-year old Ford Fiesta

  • Kaffeebohnson
    September 14, 2011

    I know that interior designer! He is a nice guy.

  • Unattainable
    September 28, 2011

    I sketched something similar when I in high school. I knew minicars would become popular again! Bring it to USA!!!

  • hippelipa
    October 12, 2011

    Toyota Aygo?

  • gtb5
    January 12, 2012

    Always wonder if every design is approved by the manufacturer's top boss?

  • TheQuiquino
    June 30, 2012

    I bought it one month ago and I'm supre happy. Excellent value for money compared with other competitors in this segment. Design is OK, at the end of the day for a car in this segment design is not top priority, range, comfort, optionals are defintely more important.

  • Mark Mello
    February 9, 2013

    What's The Name of The clock by 1:32

  • GLR
    September 3, 2013


  • camwoo
    September 16, 2013

    Black faber-castell polychromos.

  • GLR
    September 18, 2013

    Thank you..

  • GLR
    September 18, 2013

    that can't speak English… damn schools

  • Albert Einstein
    August 1, 2014

    Das mit dem öffnen und schließen des inneren Türgriffs hatte der Ford Fiesta von 1998 schon. Wahnsinniges Highlight 🙂

  • Paty M
    March 29, 2015

    This a copy of Toyota Prius, new ideas?!

  • Mauricio Markos
    April 12, 2016

    I recently bought one Up! with tsi engine. The engineering behind this little vehicle is superb. But the exterior and mainly interior style are so ugly! The style remembers me of original Fiat Uno from 1986 (it is a copy). The interior in particular dash board is horrible with two fatal flaws: it is very easy to scratch the doors since they are exposed. A watch strap, ring, purse anything can scratch this exposed door very easily (my old original beatle had this problem in 1980) . The other problem is that is very difficult (almost impossible) to install a double din media system (we are in 2016!! and we cannot install a media system). They sell that stupid "map&more" very expensively and it blocks the air ventilation just behind it. Wouldn't it be much easier to let us buy what we want and leave the space for a third part double din we could install. Anything after market would be much much better tha "maps&more". There are many more mistakes in this interior design that I could go on and on.
    But the car engineering is very good indeed. The suspension, gear box, safety and in particular this TSI engine are fantastic. It is a shame they screwed in the interior design so much.

  • T Kh
    July 11, 2017

    I though German cars would be designed by Germans! 🙁

  • ….VW Up was designed by Walter de Silva (italian design)

  • olalekan olawale
    February 8, 2019

    is amazing! please how could i be a real designer?my contact +2348086833939

  • Marvin Bn
    April 30, 2020


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