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Car Tech 101: Car subscriptions cost a fortune, here's why | Cooley On Cars

Instead of driving one Porsche, Audi or Cadillac, drive them all! Car subscriptions have had a faltering start, but are probing the future of car ownership and even autonomy. Read more on this from Brian Cooley –

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Car subscriptions are a new kind of rental/lease hybrid, with more bells and whistles. They can be offered by carmakers, dealers or startups. They’re innovative in three main ways:

Short terms:
Many plans are month to month, so you don’t have to make a long commitment to either financial arrangement or specific car you may want to change months of even days from now.

Choice of cars:
What you really want is an SUV for family trips, a sports car for those occasional weekends, and an econobox for those utilitarian slogs to work. That’s a lot of cars. With some subscriptions, you can have all of those cars, just one at a time.

Package pricing:
The car(s), maintenance, insurance, taxes, and roadside assistance are usually rolled into one price. About all you pay for is gas, parking and, in some plans, excess mileage.

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  • Paul A
    June 8, 2019

    Sounds like to me – the car industry wants a piece of the subscription pie that ridesharing is already going to dominate in the coming years. I honestly think that once ridesharing becomes more widely available… the ill be ordering my ride to work. And even those apps with a flat rate of 10-15 bucks a month. Sorry millennials are hardly making enough to get a ride to work, let alone spend XXX dollars to swap out a car every once in a while. These subscription services are good for the retired and bored with those deep… and I mean DEEP retirement packages where 3k a month is 30 dollars a month.

  • Kevin Davis
    June 8, 2019

    When Porsche kicked off their program in Atlanta I saw a similar program by BMW in Nashville on another of your videos. Is that still a thing?

  • Husker Nation
    June 8, 2019

    What about sales tax when going to DMV? I couldn't imagine paying all those sales taxes Everytime I get into a newer vehicle.

  • Alex Reyna
    June 9, 2019

    Park place dealerships also have this. It’s called Park place select.. they do unlimited flips! And only month by month commitment… have a variety of luxury makes and models including McLeran.

  • Magnets Travel
    June 9, 2019

    Subscription! They are flop, Care by Volvo is realistic. The only subscription I believe in is , Electric cars, Car on Leases/Loan/Cash & Battery on subscription. .

  • Alex F
    June 10, 2019

    Feels like a complete scam.

  • bekim Dushullovci
    June 10, 2019

    Rent car with different name more experience 😂😂

  • Boots N Pants
    June 10, 2019

    Millenials dont like to spend money buying things?

    LMAOOO, its the boomers driving the same cars for 15+ years cuz they hate spending their money…..

  • Fabian Gandara
    June 22, 2019

    Personally as a “millennial” I can see why they think this would be popular but there is still a lot of pride with owning a car with your name on the title and the ability to customize and modify your car is still very popular as well.

  • Anonymous
    August 22, 2019

    Why rely exclusively on autonomous vehicles to travel? You loose freedom because now you'll always have to wait on a vehicle to arrive. And when that vehicle does show up, who knows who it what was sitting in that car before you?

  • still34u
    August 29, 2019

    Well, just the other day I did an event in an advanced technology building at a certain college campus, there was a big poster in the elevator that 85% of graduates find an employment for an average wage of $39k a year within the first year after school. Now this is not the cheapest area with rents around $1500 for a two bedroom unit. so you're left with $21k after just rent, go for groceries, bills, and.. you know.. life… and you're left with maybe five grand a year to spend on a car. With a five year payment plan and APR of 20% (Yes there are people taking these loans) that means you can buy a car for around $12k and might have enough left over for insurance, or gas.

    In other words, it's not that milenials don't want to buy cars, we simply can't afford it.

  • vman78vk
    September 9, 2019

    80% of people never had a Porsche, Shocking huh? I believe its true, but if Porsche wants more customers, maybe sell their vehicles at affordable prices ??? Not starting at over 60k for base models.

  • sadman hoque
    April 10, 2020

    I wouldn't mind a subscription of cheap Toyotas for ~500 a month

  • Adrian Ortiz
    May 24, 2020

    It's not that Millenials don't like to buy things.. its the fact that we don't have any money!!

  • ayasaki kazuma
    June 17, 2020

    So you just rent it not own it

  • Aiden Ortega
    July 29, 2020

    Subscription services for cars that you paid TOP DOLLAR for to OWN COMPETELY, ALL OF ITS FEATURES AND ALL is fucking atrociously retarded.

  • animus advertere
    August 8, 2020

    Great, but how much does it cost compare to ownership (including depreciation, insurance, maintenance, financing, etc.)?

  • magellanmax
    September 7, 2020

    This is not a bad service if you're in-between cars and don't wanna be rushed into buying a new car or you can use it to try out a model you're thinking of buying without a big commitment.

  • Al13n1nV8D3R
    September 22, 2020

    This reminds me of the time when you sign a 2 year contract and get a free phone, then the phone companies wised up and force people to pay a monthly fee and buy it outright after 2 years and in some cases also offer subscription services for phones. And somehow dumb people think this is a better idea than a free phone with contract model.

    Now cars are doing the same thing and more stupid people will buy into this nonsense.

  • sidharth chand
    November 29, 2020

    I’ll only subscribe to a car service if the Asian girl at the 350 mark comes with it

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