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2021 Ford Bronco SECRETS revealed by design boss



Ford Bronco chief designer, Paul Wraith, dishes on everything from Easter eggs to the hardest things his team had to fight for.
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Presented by Chris Paukert
Written by Chris Paukert
Produced by Nick Miotke

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Comments

  • Fat dog
    July 28, 2020

    It even has a 4 link in the rear

  • jcollif
    July 28, 2020

    Paul is the coolest guy to work with. Extremely approachable. I'm proud to call him a colleague. His passion for design is infectious.

  • Dag Ole Kristoffersen
    July 28, 2020

    My heart dropped a little when he said that there was no intention of selling it in Europe so they could get away with stuff that regulations here makes difficult. I guess if I ever would afford one it would be an unregistered one for offroad use only.

  • Corey Adams
    July 28, 2020

    I honestly thought they just called from someone from Land Rover…

  • .m.
    July 28, 2020

    They nailed the design. Retro, modern, minimal, simple, and looks 100% truck. If they were hoping to go head-to-head with jeep, this is a promising start.

  • Bill Sandel
    July 28, 2020

    Yeah…..it was a 66 you scanned.

  • Omnipitous
    July 29, 2020

    Damn it I am an American in Australia and I want a right-drive Bronco for the outback. My grandfather was a Ford mechanic his whole life. I have always owned Fords. Hell, I own a Ford Territory in Australia now. I have had Bronco's in the past and I feel Ford owes it to me now. Haven't I waited long enough???.

  • Keep1t Real
    July 29, 2020

    I’m riding this wave.

  • Thomas Cruz
    July 29, 2020

    This is the bronco that we deserved. Thank you for doing an amazing job! I hope he hears that. I am genuinely excited about getting this vehicle. I haven't been this excited in years! I haven't been this excited since my wedding day!

  • Barry L
    July 29, 2020

    The Motorhome community tows a lot of Wranglers and the Bronco has an opportunity to crack that market! But first Ford needs to work with companies like Blue Ox to make the accessories needed to make towing the Bronco possible.

  • James Burns
    July 30, 2020

    Paul at 27:27 says this is a Fun Vehicle. Will be interesting to see this with a 5.0 V-8 or a Raptor Version.

  • Jeff Coleman
    July 30, 2020

    But it’s a Ford .My brother bought a new exploder two years ago and it’s been nothing but trouble .His Torque converter went out .These E
    engines suck .My ford van we have replaced the master cylinder 2 so far.

  • Kevin Niven
    July 31, 2020

    I reserved the Wildtrack. Can't wait!

  • fred peters
    July 31, 2020

    This opened with a Wrangler commercial. The desperation is palpable.

  • David Fischer
    August 1, 2020

    That very short discussion about a straight axle should've been a little longer. Dealbreaker for me and disappointing. I'll be buying a Wrangler next year.

  • Gerald Nau
    August 1, 2020

    great interview with Paul. you guys are great and I am glad I found you again Emme been a while since I've seen your vids.

  • Dan Dotson
    August 2, 2020

    Ford bronco 2021 rounded front end Design by a Foreigner! Glad I still got my 1989 bronco two it’s closer to the original than this new Toyota FJ clone! It would’ve been like the 2020 concept you would’ve had my money Ford sorry! No thanks you just save me $40-$50,000 yippee!

  • Yesterday I saw an official Ford video featuring some girl saying she was the new Bronco designer just as her grandfather was the original Bronco designer…What is it???

  • SAM LEE
    August 3, 2020

    The bronco was the first SUV I first loved, Eddie Bauer edition…the Tbird was the car I drew from scratch …at 7. I drew the bronco for a contest…got 2nd place…first place cheated. Anyway…as a wish to be designer my AJAE is my bronco. Um, I moved to Ca for car designers…where can I meet them? Artists don't do it for me. I wanna be around cars and design people. Where do I go? I went to academy of Art in SF…so many didn't graduate.

  • Jonathan Kwan
    August 14, 2020

    A British designed it, of course it will look nice and bring element's of the Defender!

  • Toby Tyler
    August 19, 2020

    I think Ford should do a tribute edition to McKinley Thompson Jr. The guy who penned the first gen Bronco.

  • Larry
    September 20, 2020

    Square box, over-width axles with those stupid flares looks like it was built in someones back yard. . The head designer is a Bus designer from Europe, that got his inspiration from Hot Wheels cars WTF…. Its a Turkey.

  • AC Supersport
    October 18, 2020

    Do u guys think it'll be coming to the UK?

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