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Hummer EV's get some Marvel magic

What do GMC’s upcoming electric truck and the sci-fi tech in the MCU have in common? Motion graphics and design studio Perception helped bring both to life. We called up Perception Chief Creative Director John LePore for a chat.

For the full written article go to

For full story on GMC Hummer EV SUV go to

Video Segments:

00:00 Start
00:50 Perceptions Start with Marvel work
04:08 Other Industry Work
04:46 Work on Hummer EV
05:25 Difference between real world and Fantasy
08:10 Auto Industry Obstacles
08:40 How they stepped out of the box for Hummer EV
09:36 Hummer EV Off-Road App (Pitch and Roll Visuals)
11:12 Balance of Customization,Creativity and Usability
14:17 Embracing the future while respecting the past

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#GMC #Marvel #HummerEV



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