50 years of “Vorsprung durch Technik” | Mattias Ekström on quattro

50 years of “Vorsprung durch Technik” | Mattias Ekström on quattro

50 years of “Vorsprung durch Technik” | Mattias Ekström on quattro

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Mattias Ekström was barely born when Audi entered the rally circuit in the early 80s with its quattro technology but has watched it all online and was inspired.In celebration of 5 decades of the “Vorsprung durch Technik” claim, we interviewed innovators, thought leaders and record breakers about what progress means to them.In this exclusive interview, Dakar Rally driver, Mattias Ekström, shares how the “Vorsprung durch Technik” attitude has changed motorsports and inspired him through the years. He believes that when the quattro technology arrived on the scene, it created a paradigm shift that would change the world of racing forever.http://just.audi/VDT-more-than-a-claim#Audi #VorsprungdurchTechnik #FutureIsAnAttitude #VDT50 #emobility ——————- Information on fuel/electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. Electrical consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO2 emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).
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