Design is an attitude | Marc Lichte & the Audi e-tron GT

Design is an attitude | Marc Lichte & the Audi e-tron GT

Design is an attitude | Marc Lichte & the Audi e-tron GT

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The new Audi #etronGT is Marc Lichte’s masterpiece. The Head of Audi Design talks about his career at Audi, his inspiration and role models and the design of the e-tron GT. Discover Marc’s personal journey of progress. #FutureIsAnAttitudeStay tuned for news from the Audi Universe: Audi.com: https://www.audi.com/en.html Audi MediaCenter: https://www.audi-mediacenter.com/en Facebook: https://www.facebook.com/Audi.AG/ Twitter: https://twitter.com/AudiOfficial Linkedin: https://www.linkedin.com/company/audi-ag/ Instagram: https://www.instagram.com/audiofficial/Audi e-tron GT quattro: Combined electric power consumption: 19.6–18.8 kWh/100 km (NEDC); 21.6-19.9 kWh/100 km (WLTP); Combined CO2 emissions: 0 g/km; Information on fuel/electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. // www.audi.com/en/DAT.htmlAudi RS e-tron GT: Combined electric power consumption: 20.2–19.3 kWh/100 km (NEDC); 22.5-20.6 kWh/100 km (WLTP); Combined CO2 emissions: 0 g/km; Information on fuel/electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. // www.audi.com/en/DAT.html
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Users Reviews

  1. Omer Calis

    Rear looks like masserati

    Rear looks like masserati

  2. frabber

    Supercool and sexy, two things I don't want to be (showing off too much), but I can admire the design for sure.

    Supercool and sexy, two things I don't want to be (showing off too much), but I can admire the design for sure.

  3. Hammond Nordland

    Tracing Taycan is not an attitute…these two cars have very little difference…

    Tracing Taycan is not an attitute…these two cars have very little difference…

  4. MAF USA

    too late audi tesla rules…even if you speak german it wont change the outcome

    too late audi tesla rules…even if you speak german it wont change the outcome

  5. Vedisches Wissen

    Audi лохо-трон

    Audi лохо-трон

  6. John Doe

    Дерьмо, не дизайн.

    Дерьмо, не дизайн.

  7. YASH K

    IM HERE TO LEARN GERMAN
    BUT AS MECHANICAL ENG LEARNED MANY IDEAS ABOUT DESIGNING CARS

    IM HERE TO LEARN GERMAN
    BUT AS MECHANICAL ENG LEARNED MANY IDEAS ABOUT DESIGNING CARS

  8. YASH K

    I TOO SKETCH EM ON LAST PAGE OF MY BOOK

    I TOO SKETCH EM ON LAST PAGE OF MY BOOK

  9. GoodBadDays

    Dieses Auto zu besitzen wird eins der Highlights meiner Karriere sein… Ein Kunstwerk!

    Dieses Auto zu besitzen wird eins der Highlights meiner Karriere sein… Ein Kunstwerk!

  10. Jakob Rasch

    Wow! Großartig!

    Wow! Großartig!

  11. Ahmad Elhamshary

    He speaks to my soul.

    He speaks to my soul.

  12. Micah D

    Looks like a Porsche / BMW mix.

    Looks like a Porsche / BMW mix.

  13. harshit nema

    All black

    All black

  14. ASAP_Hookgrip _

    He had me at 0:07 “Gutes design zeichnet sich dadurch aus, dass es in erster Linie hoch emotional ist”

    He had me at 0:07 “Gutes design zeichnet sich dadurch aus, dass es in erster Linie hoch emotional ist”

  15. Trevor Rea-Stewart

    danke schoen. beautiful car! I can't wait to see one.

    danke schoen. beautiful car! I can't wait to see one.

  16. Abdu Q

    why does it look like hyundai ?

    why does it look like hyundai ?

  17. A B

    My favorite city: Los Angeles. 😐

    My favorite city: Los Angeles. 😐

  18. RaZoR

    Does he have any kids BTW? Wants to adopt any?

    Does he have any kids BTW? Wants to adopt any?

  19. Akna Ana

    Fantastisch 🤩

    Fantastisch 🤩

  20. Raweesh Patel

    So glad that Ben left the island and became such a successful designer!!

    So glad that Ben left the island and became such a successful designer!!

  21. Zeinab Dhaini

    Das ist ziemlich ein sehr gelungenes Design!, das Heck gefaellt mir am meisten! ich wuerde gerne bei Gelegenheit eine Probefahrt haben!

    Das ist ziemlich ein sehr gelungenes Design!, das Heck gefaellt mir am meisten! ich wuerde gerne bei Gelegenheit eine Probefahrt haben!

  22. Gary

    he probably re design his own coffee machine

    he probably re design his own coffee machine

  23. DEM GER

    he was inspired when he was very young…by his father/grandfather in an Mercedes 🙂 @ 2:49

    he was inspired when he was very young…by his father/grandfather in an Mercedes 🙂 @ 2:49

  24. Felipe Ortega

    amzing

    amzing

  25. Dr. Drey

    This is truly a 'gutes design'

    This is truly a 'gutes design'

  26. 선장 바라기 0nly_Sench0

    이런말 하긴 뭐하지만 앞부분 아반떼 닮음

    이런말 하긴 뭐하지만 앞부분 아반떼 닮음

  27. sykocode

    When you see an ad with a german designer, you know its legit!

    When you see an ad with a german designer, you know its legit!

  28. Emre Polat

    3:19 Murat Gunak

    3:19 Murat Gunak

  29. Carl – Earth 2

    not even that good looking

    not even that good looking

  30. GRWL X

    I LOVE THAT AUDI REMEMBER TO APPRECIATE THE TEAM EVENTHOUGH IT'S JUST A FEW SECONDS AT THE LAST MINUTE.

    I LOVE THAT AUDI REMEMBER TO APPRECIATE THE TEAM EVENTHOUGH IT'S JUST A FEW SECONDS AT THE LAST MINUTE.

  31. Dingan Satyamanu

    When you want to talk too much about your design, you know it's just another one! Learn from the Italians dude! they are the master designers! All those Lambos, mazarattis, ferraries….

    When you want to talk too much about your design, you know it's just another one! Learn from the Italians dude! they are the master designers! All those Lambos, mazarattis, ferraries….

  32. EM-TEK LTD

    OMG! So inspirational! Take my 100k…

    OMG! So inspirational! Take my 100k…

  33. Van Anh Le

    wow, very cool !

    wow, very cool !

  34. Mr Marker Pen

    His Großvater was an artist himself..I mean his grandfather 2:41

    His Großvater was an artist himself..I mean his grandfather 2:41

  35. LRLD 002

    And then there is the Tesla Cybertruck

    And then there is the Tesla Cybertruck

  36. Sami Tuffaha

    Es gibt nichts Schöneres als den Leuten zuzuhören, wenn sie über ihre Leidenschaft erzählen.

    Es gibt nichts Schöneres als den Leuten zuzuhören, wenn sie über ihre Leidenschaft erzählen.

  37. Cloak ツ

    Marc is not only a Car Designer, he has also designed his own life in such a way that he is capable of taking mobility four years ahead..

    Marc is not only a Car Designer, he has also designed his own life in such a way that he is capable of taking mobility four years ahead..

  38. Franjo Jukic

    Mega, jetzt muss ich nur noch meine Organe verkaufen dann kanns losgehen !

    Mega, jetzt muss ich nur noch meine Organe verkaufen dann kanns losgehen !

  39. varanone

    Gorgeous car. Powerful and sexy lines. Lithe looks.

    Gorgeous car. Powerful and sexy lines. Lithe looks.

  40. RICHARD BLBL • hace 10 años

    THE FUTURE IS ALREADY HERE OFTEN AUDI🌋🌋🌋

    THE FUTURE IS ALREADY HERE OFTEN AUDI🌋🌋🌋

  41. adel al-rawashdeh

    For the new Audi you need just one thing .. Just to have enough money to pay the price .. If you don't have enough money .. So it's your problem not Audi problem .

    For the new Audi you need just one thing .. Just to have enough money to pay the price .. If you don't have enough money .. So it's your problem not Audi problem .

  42. Pequod

    My first car ever is gonna be electric, i know what I'm going for, thanks Audi!

    My first car ever is gonna be electric, i know what I'm going for, thanks Audi!

  43. Simeon Figg

    This video is so beautiful and gives me goosebumps

    This video is so beautiful and gives me goosebumps

  44. Mac Fishy

    Wunderbar, wirklich. Ich finde es so faszinierend, welche Formen immer wieder auftauchen, wenn Funktion Ästhetik diktiert. Das sieht man im e-tron GT, dem Mercedes AMG GT, dem Porsche Panamera: überall tauchen diese Proportionen auf, die sich wie das Mantra einer eigenen Sprache wiederholen: Aerodynamik.

    Wunderbar, wirklich. Ich finde es so faszinierend, welche Formen immer wieder auftauchen, wenn Funktion Ästhetik diktiert. Das sieht man im e-tron GT, dem Mercedes AMG GT, dem Porsche Panamera: überall tauchen diese Proportionen auf, die sich wie das Mantra einer eigenen Sprache wiederholen: Aerodynamik.

  45. Sushant Gaurav

    Elon musk to Audi : 😂

    Elon musk to Audi : 😂

  46. MB5804 !

    3:20 Was für ein perfektes und passendes Bild dem Herrn Murat Günak und Herrn Marc Lichte nebeneinander zu sehen und zu wissen, dass sie mal zusammengearbeitet haben! Und jetzt ist der weltbekannte Fahrzeugdesigner Murat Günak der Chefdesigner bei TOGG, einem türkischen E- Auto Start Up, welcher schon 2022 sein erstes E- SUV auf dem Markt bringen wird. Technisch kann der TOGG auf jeden Fall mit Audi, Daimler und Co. mithalten. Ich hoffe auf eine Kooperation von Audi mit TOGG.

    3:20 Was für ein perfektes und passendes Bild dem Herrn Murat Günak und Herrn Marc Lichte nebeneinander zu sehen und zu wissen, dass sie mal zusammengearbeitet haben! Und jetzt ist der weltbekannte Fahrzeugdesigner Murat Günak der Chefdesigner bei TOGG, einem türkischen E- Auto Start Up, welcher schon 2022 sein erstes E- SUV auf dem Markt bringen wird. Technisch kann der TOGG auf jeden Fall mit Audi, Daimler und Co. mithalten. Ich hoffe auf eine Kooperation von Audi mit TOGG.

  47. classy

    Man, that passion work really goosebumped and motivated me really well. This is a masterpiece indeed.

    Man, that passion work really goosebumped and motivated me really well. This is a masterpiece indeed.

  48. Stefan Angheluta

    ia zi ma tu ai desenat asta pe ce sasiu e??

    ia zi ma tu ai desenat asta pe ce sasiu e??

  49. Fazil khateeb

    It's a masterpiece.
    Astounding look.

    It's a masterpiece.
    Astounding look.

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